Last updated: September 24, 2026

Privacy policy

Bleatr ("we," "us," "our," or "Company") operates the Bleatr mobile application (the "Service").

This Privacy Policy explains how we collect, use, store, and protect your information when you use Bleatr. It also explains your privacy rights and choices regarding your personal information.

By using Bleatr, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We collect different types of information to provide, maintain, and improve the Service.

1.1 Personal Information

When you create an account or use certain features of Bleatr, we may collect:

  • Name

  • Email address

  • Phone number

  • Address or location information that you choose to provide

  • Account and authentication information

  • Cookies and similar technologies

1.2 Farm Data

Bleatr allows you to manage and track information about your farm. This may include:

  • Herd and animal records

  • Animal health records

  • Breeding and reproduction information

  • Milk production and yield records

  • Feeding and farm management records

  • Tasks, notes, and other information you choose to enter into the Service

1.3 Usage and Technical Data

When you use Bleatr, we may automatically collect certain technical and usage information, including:

  • IP address

  • Device type

  • Operating system

  • Browser type, where applicable

  • App usage information

  • Pages or screens visited

  • Time spent using the Service

  • Diagnostic and error information

  • Other information necessary to monitor and improve the performance and security of the Service

2. How We Use Your Information

We may use the information we collect to:

  • Create and manage your account

  • Provide, operate, and maintain the Service

  • Provide farm management and record-keeping features

  • Notify you about changes to the Service

  • Provide customer support

  • Enable interactive features

  • Understand how users interact with the Service

  • Analyze and improve the functionality and performance of Bleatr

  • Monitor usage and detect technical problems

  • Detect, prevent, and address security issues, fraud, or misuse

  • Comply with applicable legal obligations

3. Data Retention

We retain your personal information and farm data for as long as necessary to provide the Service and fulfill the purposes described in this Privacy Policy.

We may also retain certain information when necessary to:

  • Comply with legal obligations

  • Resolve disputes

  • Enforce our agreements

  • Protect our legal rights

  • Prevent fraud or misuse

If you delete your account, we may delete or anonymize your information, subject to legal or legitimate business requirements that require us to retain certain information.

4. Data Security

The security of your data is important to us.

We use reasonable technical and organizational measures to protect your information from unauthorized access, alteration, disclosure, or destruction.

However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to use reasonable measures to protect your personal information, we cannot guarantee its absolute security.

5. Sharing of Information

We do not sell your personal information.

We may share information with trusted service providers that help us operate and maintain Bleatr, including providers for:

  • Hosting

  • Authentication

  • Analytics

  • Data storage

  • Communications

  • Technical services

  • Security and fraud prevention

These service providers may process information on our behalf and are expected to protect your information appropriately.

We may also disclose information when required by law, legal process, or governmental request, or when necessary to protect the rights, safety, and security of Bleatr, our users, or others.

6. Cookies and Similar Technologies

We may use cookies and similar technologies to:

  • Operate the Service

  • Remember user preferences

  • Understand how the Service is used

  • Improve performance and functionality

  • Detect technical issues

You may be able to control or disable certain cookies through your device or browser settings. Disabling certain technologies may affect the functionality of some parts of the Service.

7. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your personal information

  • Request information about how your data is collected and used

  • Object to or restrict certain processing of your information

  • Request a copy of your personal information

  • Withdraw consent where processing is based on consent

To exercise any applicable privacy rights, please contact us using the contact information provided below.

8. GDPR Rights for European Users

If you are located in the European Economic Area, the United Kingdom, or another jurisdiction where the General Data Protection Regulation (GDPR) applies, you may have additional rights under applicable data protection laws.

These rights may include:

  • The right to access your personal data

  • The right to correct inaccurate personal data

  • The right to request deletion of your personal data

  • The right to restrict processing

  • The right to object to certain processing

  • The right to data portability

  • The right to withdraw consent where applicable

Where applicable, you may also have the right to lodge a complaint with your local data protection authority.

9. California Privacy Rights

If you are a California resident, you may have additional rights under applicable California privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

Depending on the circumstances, these rights may include:

  • The right to know what categories of personal information we collect and how we use it

  • The right to request access to personal information we maintain about you

  • The right to request deletion of certain personal information

  • The right to request correction of inaccurate personal information

  • The right to opt out of the sale or sharing of personal information, where applicable

  • The right to non-discrimination for exercising your privacy rights

Bleatr does not sell your personal information.

10. Children's Privacy

Bleatr is not intended for children under the age of 13.

We do not knowingly collect personal information from children under 13. If you believe that a child has provided us with personal information, please contact us so that we can take appropriate action.

11. Third-Party Services

Bleatr may use third-party services to help us operate, analyze, secure, and improve the Service.

These third-party providers may process information on our behalf and may have their own privacy policies governing how they handle information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we will post the updated Privacy Policy on this page and update the "Last Updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically to stay informed about how we handle your information.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us.

Get started today

Download Bleatr and
manage your herd smarter.

Bleatr helps farmers stay organised and proactive — reducing missed treatments, improving breeding outcomes, and monitoring herd health in real time.

Create a free website with Framer, the website builder loved by startups, designers and agencies.